“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs
1. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael Gerber
2. Breakthrough Advertising by Eugene Shcwartz
3. Made to Stick: Why Some Ideas Survive and Others die by Chip and Dan Heath
4. Outliers: The Story of Success by Malcolm Gladwell
5. The 4-Hour Workweek: Escape 9-5, Lice Anywhere, and Join the New Rich by Tim Ferriss
6. The New New Thing: A Silicon Valley Story by Michael Lewis
7. Crush It!: Why Now is the Time to Cash In on Your Passion by Gary Vaynerchuk
8. Execution: The Discipline of Getting Things Done by Larry Bossidy
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